Css attributes

Klarna: CSS tool to help European retailers save

Digital bank Klarna is rolling out a new Comparison Shopping Service (CSS) solution to help its European merchant partners increase their return on Google ads.

Klarna CSS is launched in 21 markets across Europe and aims to help merchants grow their customer base and drive traffic from high-intent customers. The new service also provides “new opportunities for brands to reach consumers browsing with their products,” the company said in a press release Tuesday, June 15.

David Sandström, chief marketing officer at Klarna, said the latest product will help merchants “list their Google Product Listings ads more effectively.”

“In practical terms, this means we’re giving retailers a more efficient and cheaper way to grow their customer base and convert highly relevant traffic from consumers who are looking for the products they want to buy, maximizing the return on ad spend of consumers. merchants,” Sandström said.

Google’s CSS program aims to “diversify search results for Product Listing Ads (PLAs), depending on version.” A CSS Partner can facilitate the publication of a PLA on Google and is then the link between the advertiser (the merchant) and Google.”

Klarna CSS offers PLA hosting for a monthly flat rate that aims to save merchants up to 20% on their cost-per-click spend by avoiding fees charged by Google CSS. The company will also integrate merchants’ products on Klarna’s price comparison web pages.

The new service is available in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, in Portugal, Romania, Slovakia, Spain, Sweden, Switzerland and the United States. Kingdom, according to the release.

Founded in Sweden in 2005, Klarna was appreciated to $45.6 billion after securing $639 million in venture funding last week, led by SoftBank’s Vision Fund 2.

Klarna has also launched a new UK shopping feature that allows shoppers to purchase products interest-free using its app from any online merchant, even if they are not a partner. from Klarna.

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