Updated: September 21, 2022 12:23 STI
Bengaluru (Karnataka) [India]September 21 (ANI/PRNewswire): CSS Corp, a provider of digital technology and customer experience (CX) services, has rebranded itself as Movate™. The new brand identity symbolizes the company’s transformation into a digital-first, people-centric organization that helps ambitious, growth-oriented businesses excel through technology and human ingenuity. The new identity reflects the company’s rapid progress in reinventing itself while delivering disruptive solutions to customers and creating a diverse, global and engaged workforce.
The new name Movate is a combination of “Momentum” and “Innovate”. It represents the company’s philosophy of helping customers achieve great results fast and stay one step ahead. The name also highlights the company’s passion for solving complex challenges with the most innovative solutions. Movate’s new logo merges these themes using a vibrant mix of colors blended into gradients. The solid colors reflect the company’s unwavering delivery standards and beliefs, and the blended colors represent the flexibility of the young, passionate workforce to work in all customer scenarios and geographies.
Founded 26 years ago, the company has carved out a niche for itself in the industry as a trusted and dependable provider of digital CX and IT services to some of the world’s leading brands in verticals such as technology, telecommunications , gaming, media, retail, CPG and automotive, to name a few. With strong roots in its long heritage, Movate has charted a high growth and change trajectory in recent years. The company has consistently delivered 20-30% revenue growth, reflecting its strong business model that leverages digital-infused solutions with a knowledge-driven approach to deliver flawless customer experiences. It is also among the most award-winning and analyst-accredited companies in its revenue range.
Commenting on the decision, Sunil Mittal, CEO of Movate, said, “We have come a long way over the past few years and transformed ourselves into a human-centric technology and experience company. As our business has evolved significantly to align with changing customer needs and industry disruptions, it was important for us to also have an identity that clearly represents our tremendous transformation. We are excited to introduce a new name and brand identity that reflects our traction and future vision. Movate is our visible symbol of change – a standard bearer of our new purpose and our new ambition. The 11,700 Movators look forward to continuing to partner with our global customers with a rejuvenated culture of diversity, excellence and customer focus.
Supported by Movate’s growth and firm commitment to hiring diverse, industry-leading talent, the company’s workforce has doubled in the past three years. In response to post-pandemic realities, Movate acquired Directly OnDemand, a gig expert services platform, and now powers a network of thousands of gig experts in 60 countries speaking more than 100 languages. With these globally integrated capabilities, Movate is well positioned to add value to its global customers as they transform their businesses into high-growth smart enterprises.
Sanjay Chakrabarty, Managing Partner of Capital Square Partners, a Singapore-based private equity firm that owns a majority stake in Movate, said, “Movate has carved out a place for itself in today’s new era of digital value propositions for customers, and this has facilitated the substantial growth of the company over the past few years. The new, modernized brand identity represents Movate’s commitment to innovation and its passion to power businesses with disruptive thinking and results-driven services.
Movate’s rebranding is expected to be operationally complete by the end of the year, when it will also unveil its new website, www.movate.com. More information about the rebranding can be found at www.csscorp.com/Movate.
Movate, formerly CSS Corp, is a digital technology and customer experience services company committed to disrupting the industry with boundless agility, human-centric innovation and a relentless focus on delivering results for people. clients. It helps ambitious, growth-oriented companies in all industries stay ahead by leveraging its diverse talent of more than 11,700 full-time movers in 20 global locations and a network of thousands of technology experts in 60 countries, speaking more than 100 languages. Movate has become one of the most awarded and analyst-accredited companies in its revenue range.
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